You can’t be in every room. But your message should be.
Known For is the podcast for expert firms ready to build a reputation that travels beyond the founder’s network.
Each episode gets specific about what helps boutique firms earn attention from the right buyers: getting clear on what your firm stands for and making sure that clarity is something your whole team can carry. Consistently, confidently, and without you in the room.
This isn't about chasing visibility or becoming a content machine. It's about becoming genuinely known for something so the right opportunities find you, and the wrong ones don't waste your time.
Your firm has a real track record. Clients trust you, referrals come in, and the work is excellent (all your clients say so). But somewhere along the way…
You noticed your team describes the work differently than you do
Referral partners explain you in ways that aren’t a perfect fit
And you wish people could understand the full picture, and the real value, of what you do, so you don’t have to spend so much energy explaining it…again.
You need a message that’s as sharp as you are.
That’s exactly where Known For starts.
I'm Erin Braford, and I help expert-led businesses close the gap between the value they deliver and how they talk about it — to clients, referral partners, and each other.
As a messaging strategist and founder of Dreamboat, I bring my background in hospitality, b2b marketing, and brand building for service-based businesses to help founders and their teams articulate their value and then share it consistently with their market.
The results are a team that’s confident talking about what you do, and prospects who see, understand, and believe in your expertise before your first “Hello.”
A Book is a Snapshot of Your Brain, with Emily Crookston
Attracting best-fit clients gets easier when you can package your big idea in a way your audience cares about. Ghostwriter Emily Crookston helps us take down the pressure on writing your business book, so you can share what you know and build trust early by showing how you think, not just what you know.
Turn Up the Volume: Positioning Lessons from Jeff Large
Today we talk to an agency owner who repositioned his firm in response to the market around them, and lived to tell the tale.
Making It More True
“We need more leads” often points to the wrong problem. Erin explains what to focus on instead.
Scalable Talking Points: What Messaging Strategy Means In Practice
A cleaner way to think about messaging strategy, and why your whole team needs to be in on it.
Why it’s hard to talk about what you do
Four reasons consultants fumble when it matters most, and the one fix that cuts through all of them.
Say It 1000 Ways: positioning, messaging, and copywriting defined
Most consultants start at copywriting and work backward. Erin explains why that makes everything harder.